As The 2B Collective, our aim is to reach a total of 2 billion people. 25% of the world's population. This number is not chosen randomly, we based it on the findings of sociologist Damon Centola. His research changed the overall opinion about the social tipping point. Because in the past decades, it was believed that at least 51% of a group had to change their opinions in order to cause universal change. Damon Centola proved this to be wrong: his research indicated that if 25% of a group pushed the change, the rest of the herd will eventually follow.

By Fatou Sow

“The 2B Collective platform is gamified”. But what does that mean?

This article will dive into what you need to know about the what and the how of gamified learning.

According to recent studies, there is some evidence that people are becoming less hopeful about a sustainable future. For example, a 2020 survey by the Pew Research Center found that a majority of adults in the United States are pessimistic about the future of the planet and believe that future generations will face significant environmental challenges.

By Quint Hendriks, 19-01-2023

If you can’t reach your community, you can’t engage them. But when using the right set of techniques, there´s a lot you can get done. Better yet, the community will do it for you. An effective community wants to participate on a voluntary basis. Finding common ground is what builds a strong community.  Because, why wouldn’t a strong community want to help each other out?

People are a lot more likely to participate in sustainable actions and behaviors when they see that their peers are already participating. Observation, reputation, and the fear of missing out within a collective prove to be key drivers for participation in a new behavior.