About The 2B Collective

2B billion people and a passionate team.

We are the greatest and strongest force of all: people!

Learning and accelerating together. Through our gamified learning programs, we activate large groups of people in the transition to a climate-neutral, circular, and inclusive society.

Our mission

Although many people are concerned about climate change, inequality and other societal challenges, real change is not happening. But when a social tipping point is reached, change accelerates exponentially.

How can we raise awareness and empower employees on sustainable goals?
Our answer: A gamified engagement platform. We integrate collective learning process into an online environment that challenges, inspires and activates.

Our BHAG

Research has shown that when 25% of a group adopts a new norm, the entire group follows. We're harnessing this power to drive a climate-neutral, circular, and inclusive society.

Our big, audacious goal is to reach that social tipping point globally, by inspiring and activating a whopping two billion people by 2030.

We're not trying to do this alone. We're building an community of change-makers: Licensed partners, Content partners, and Playing organisations.

#powerofthecrowd

We believe in the power of the collective. People learn in large groups. A better world starts with yourself, but by using the power of the crowd we can accelerate on a large scale and realize a real movement.

#changetheworldplaying

People learn by doing, and act when it's fun! With our gamified engagement programs, organizations and sustainable movements can activate us on the most important societal issues of this century.

#passionateworkstyle

Reliable and committed partner. With a tight PM-style, flexibility and high quality, we work on sustainable development. We are continuously looking to advance and develop our games, programs and community.

We do what we believe. And we believe in what we do.

Advisory board.

Pieter van Osch

Board member scaling up

Pieter believes that successful entrepreneurs are sparks for purposeful progress, and 2B Collective is perfectly positioned for this. Pieter's expertise started as the co-founder of two VC-backed software companies in Germany and Scotland, first-hand experiencing growth phases in an international software company. He brings hands-on scaling experiences, a global business network, practical insights and scaling-up tools. He contributes his own hands-on scaling experiences, an international network and the experience of working with almost 1,000 European scaleups being a certified coach of the Scaling up methodology. Pieter's drive to support 2B Collective on its growth journey is quite simple. 2B offers an appealing and scalable learning platform for educational and fun impact games. It is an optimal mix of sound business acumen, scalable proposition and impact for a better world.

Paul Citroen

Board member strategic finance

With a background in IT and human capital (he owned a student agency he started during his studies Computer Science), Paul has a wide knowledge of finance and human resources. Being a non-conventional entrepreneur, he nowadays uses his experience and creativity to advise start-ups and scale-ups. Preferably companies that use the possibilities of the digital age to create a healthy planet, happy people and a sustainable future. That is why he is part of the advisory board of The 2B Collective. That, plus the fact that he likes the people behind the company. When asked what he does for a living, he usually answers: “I do great things with great people”. He finds both at The 2B Collective.

Paul Pietjouw

Board member IT strategy

Proactive and entrepreneurial team player who keeps a common goal in mind and delivers. Excellent stakeholder management. Oversees what is needed, provides structure and adjusts (if necessary). Dares to ask difficult questions, ensures clear choices and therefore an effective strategy. Extensive experience as a sparring partner, (external) strategist and / or Board/MT member to set course and consolidate. Keen on finance & governance and on the feasibility of a business case, both at various start-ups and scale-ups. Provides services and products that work. Core values: honest, transparent and open.

Maurits Groen

Board member impact strategy

Positively showing what can be done to bring about a more just and sustainable society is way more motivating and effective to motivate and mobilise people than focussing on doom & gloom stories. That its why some fifteen years ago I decided to transform my consultancy and communications company (est. 1982) into a platform to launch and (co-)found businesses in food, energy and products -all ’sustainable’ of course. The positive and ambitious spirit of the experienced The 2B Collective and their skillful way of operating therefor appeals to me very much. That is why I wholeheartedly cooperate with them and want to support them wherever I can.

The team.

We are driven IT professionals and experts in sustainability, circularity, biodiversity, and inclusive society. Our team is enthusiastic, and we have an energetic approach. We are inspired and purpose driven.

Yvette Watson

CEO & Founder

Superpower
Impact mastermind: brings passion and determination to global change.

Skills
Activator, transformational leadership, expert sustainable development.

Strengths
Visionary, positive mindset, beyond boundaries.

Yvette's founder story

Shanna de Lang

Implementation Manager

Superpower
Best of both worlds: Used to be a programmer, now shines in helping clients make the best of their platform.

Skills
Creativity, user experience.

Strengths
Design thinking, process-oriented.