Redefining freedom

Last week Yvette Watson, one of the founders of The 2B Collective, was a guest at BNR. During her stay, she gave an insightful talk focusing on the importance of freedom in relation to sustainable development.

"Because at the 2B Collective we actually know that everyone is an expert in their own work and can contribute to sustainable development. Everyone can look for more sustainable alternatives, has smart ideas and can look for innovative cooperation. And we desperately need this collective engagement and brainpower."

But we are stuck in a fundamentally flawed mindset. In the climate debate, the word 'freedom' is the argument against change.  
How do we change this rigid kind of freedom into the freedom we need in challenging and transitional times like these? 

Why every employee counts

Why every employee counts

Empowering Sustainability Through Comprehensive Employee Training 

In the modern world, sustainability has become very important for businesses worldwide. It's no longer just a concept; it's a fundamental aspect of corporate responsibility and long-term success. To truly embed sustainability into the policy of an organization, it's vital to train every employee, from the entry-level to the management. In this article, we'll explore why this comprehensive approach is essential by drawing connections between creating awareness, harnessing the power of the crowd, and reaching a social tipping point, all within the context of sustainability. 

Successful The 2B Collective crosses borders through attracting investors

Successful The 2B Collective crosses borders through attracting investors

Today, the gamified learning platform The 2B Collective is proud to announce that they will partner with Whizzdom, an investment fund focused on startups and scale-ups operating in the combination of Technology, Media, Communications, and Sustainability. Through Whizzdom's investment, The 2B Collective expands and crosses borders.

Change the World Playing: Accelerated Learning for a Sustainable Future

Change the World Playing: Accelerated Learning for a Sustainable Future

In the world of education and cognitive development, the saying "play is the highest form of learning" carries great truth. The impact of engaging in enjoyable activities on the human brain is remarkable. This article explores how play-based learning extends its influence into society, fostering personal growth, a sustainable mindset, and reshaping systemic thinking.

The Brain's Playground of Sustainable Learning

Let's start with the science. Our brain's adaptability, known as neuroplasticity, enables it to create new pathways by forming synapses. Traditionally, this required repetition. But enter play: a game-changer for learning. Play triggers dopamine and endorphins, enhancing the brain's openness to new connections. The relaxed focus and enjoyment of play create a fertile ground for quick synapse formation, accelerating learning.

Unleashing the Magic of Purpose at Work: Empowering Your Workforce for Greater Impact

Unleashing the Magic of Purpose at Work: Empowering Your Workforce for Greater Impact

When we were children, we were often asked about our dream job or what we wanted to be when we grew up. Back then, these questions might have seemed peculiar or irrelevant to our young minds. However, as adults, we come to realize that work is a significant part of our daily lives. On average, people spend 40 years working, which amounts to approximately 90,000 hours (Kaplan, 2023). Clearly, our jobs have a profound influence on our quality of life and overall happiness.

At The 2B Collective, we believe that purpose is the key ingredient for unlocking satisfaction and fulfillment in the workplace. In this article, we'll explore why having a clear purpose is essential, how it benefits companies, and most importantly, how it motivates employees.

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