About The 2B Collective
2B billion people and a passionate team.
We are the greatest and strongest force of all: people!
Learning and accelerating together. Through our gamified learning programs, we activate large groups of people in the transition to a climate-neutral, circular, and inclusive society.
Our mission
Although many people are concerned about climate change, inequality and other societal challenges, real change is not happening. But when a social tipping point is reached, change accelerates exponentially.
How can we raise awareness and empower employees on sustainable goals?
Our answer: A gamified engagement platform. We integrate collective learning process into an online environment that challenges, inspires and activates.
Our BHAG
Research has shown that when 25% of a group adopts a new norm, the entire group follows. We're harnessing this power to drive a climate-neutral, circular, and inclusive society.
Our big, audacious goal is to reach that social tipping point globally, by inspiring and activating a whopping two billion people by 2030.
We're not trying to do this alone. We're building an community of change-makers: Licensed partners, Content partners, and Playing organisations.
#powerofthecrowd
#changetheworldplaying
#passionateworkstyle
We do what we believe. And we believe in what we do.
Advisory board.
Pieter van Osch
Paul Citroen
Paul Pietjouw
Maurits Groen
Founders.
Geerke Versteeg
Decisive powerhouse: brings structure to our growth ambition.
Skills
Executive leadership, circular economy expert, fixing complex matters.
Strengths
Realisation power, encouraging teams, Rockefeller fanatic.
Yvette Watson
Impact mastermind: brings passion and determination to global change.
Skills
Activator, transformational leadership, expert sustainable development.
Strengths
Visionary, positive mindset, beyond boundaries.
The team.
We are driven IT professionals and experts in sustainability, circularity, biodiversity, and inclusive society. Our team is enthusiastic, and we have an energetic approach. We are inspired and purpose driven.
Shanna de Lang
Best of both worlds: Used to be a programmer, now shines in helping clients make the best of their platform.
Skills
Creativity, user experience.
Strengths
Design thinking, process-oriented.
Britt de Koning
Superpower
The interviewer: asks the questions to get to the goal, thinking in solutions and possibilities.
Skills
Communication, coordination, connecting.
Strengths
Flexibility, enthusiasm, curiosity.